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Ram truck prices start at just over $20,000. Ram models are designed for customers who are looking to buy a real truck, not just a truck for style or image. Ram trucks are known for being heavy-duty trucks that are more durable and can carry and tow more than the competition.
Ram is the brand of light- to mid-weight pickup trucks established in 2009 as a division of Chrysler Group LLC. Spun off from Dodge, the Ram brand was created with plans to make Dodge better able to focus on building and marketing an exclusively car-based lineup. All pickup and heavy-duty trucks by Chrysler are now sold under the Ram brand.
The Ram name comes from the popular Dodge Ram pickup, which is now part of its lineup. Although Dodge had produced trucks since 1917, it wasn't until 1933 that the company first used a Ram's head hood ornament to characterize their trucks as rugged vehicles. The symbol was dropped in the 1950's and then resurrected in 1981 when Lee Iacocca and Dodge's marketing team decided to name Dodge trucks after the hardy old mascot. The 1981 pickups were the first to sport the Ram name.
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